At the National Watermelon Promotion Board, we strive to base our decisions on data and research, rather than gut instinct. And, if we can understand why consumers buy watermelon at different times and in different forms, we can all do a better job and sell more watermelon!

Click on the links below to access the detailed reports on our U.S. Consumer Purchase Behavior Studies. All reports are in PDF format. Click here to download Adobe Reader for accessing PDF files.

2006 U.S Consumer Purchase Behavior Study

2006 Canadian Consumer Purchase Behavior Study

2004 U.S. Consumer Purchase Behavior Study
2004 Canada Consumer Purchase Behavior Study
2003 U.S. Consumer Purchase Behavior Study