The National Watermelon Promotion Board is the marketing arm of the watermelon industry, and as such, is an active partner in stimulating and promoting watermelon throughout the year.

We offer tools for store-level training, free materials for in-store promotion of watermelon, and have conducted consumer research that we highlight in our Retail Kit. Utilizing the Heart Healthy and Lycopene leader messages in your store will help stimulate sales of watermelons. The better you know your product, such as your types of watermelon and year-round availability, the better your customers will feel inclined to purchase watermelon.

We're here to help explain watermelon as a product and as an industry, including related resources and organizations . For more information, please contact Gordon Hunt, Director of Marketing, at ghunt@watermelon.org.