The National Watermelon Promotion Board ensures that the most up-to-date, accurate retail studies and research is available to retailers so we can help you better understand and supply your customers.

In this section, you can find our most recent Retail Kit insert pages as well as the new CD Rom that accompanies the kit. Detailed information that is found in the kit such as Regional Sales Scanner Data and Consumer Preference Research is available as well. All insert pages are in PDF Format. Click here to download Adobe Reader for accessing PDF files.

2007 Retail Kit Insert Pages

Basics - Includes your watermelon team, CD rom review, and Watermelon Training items helpful to your staff and your store.

Health - Reviews health statements about watermelon, the new Heart Healthy news, and Lycopene Leader research.

Safety - Safe handling practices for watermelon and other fruits and vegetables from the Partnership for Food Safety Education.

Facts - Includes "Watermelon - Fruit or Vegetable?" article and Selection, Handling, and Storage tips.

If you have any further questions, contact our Director of Marketing, Gordon Hunt at ghunt@watermelon.org.