Each year throughout the months of July and August the National Watermelon Promotion Board (NWPB) hosts a Retail Display Contest to help retailers drive watermelon sales. Now in its 10th year, the contest continues to grow with entries from retailers and commissaries in the United States and Canada, all creating displays showcasing watermelon’s health, value and versatility.
This year, more than 150 contest entries were submitted. Each entry was judged on overall appearance, creativity, use of NWPB-provided POS materials, “shop-ability” and messaging. “This year’s entries were incredible,” said Juliemar Rosado, director of retail operations and international marketing. “The stores didn’t just meet the judging criteria, they went above and beyond. Judging was very tough this year.”
The grand prize winner in the “Classic” category is Nellis AFB Commissary located in Las Vegas, NV. The “Star-Spangled” watermelon grand prize winner is MacDill AFB Commissary in Tampa, FL. "DeCA Commissaries continue to show strong support and creative efforts in NWPB’s promotions. Promotions that encourage our stores in building creative mass displays assist in providing our patrons with a fun and exciting shopping experience, as well as providing opportunities for increased sales throughout the store, while also increasing the probability of returning patrons,” said Judith Wamback, produce merchandising specialist for the DeCA commissaries.
As grand prize winners, Nellis and MacDill will each receive $1,500 in prizes. Additional prizes awarded for both categories include $800 for 2nd place winners, $600 for 3rd place winners and $400 for 4th place winners, respectively. Eight honorable mentions in each category were awarded $200 each.
Click here for a complete list of the winning displays, including photos or for more information, contact Juliemar Rosado at email@example.com.
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