International Markets
The National Watermelon Promotion Board (NWPB) is dedicated to fostering the growth of U.S. watermelon exports by leveraging strategic opportunities in international markets. With a focus on promoting the freshness, quality, and health benefits of U.S. watermelons, the NWPB collaborates with trade partners to strengthen its global presence. Key markets with high demand for premium produce represent significant potential for expanding market share. By addressing seasonal opportunities, building consumer awareness, and supporting trade relationships, the NWPB aims to ensure U.S. watermelons remain a sought-after choice worldwide.
Recently, NWPB held a virtual webinar highlighting the results of an in-depth market assessment designed to expand U.S. watermelon exports to Mexico. This valuable report provides actionable insights for producers, shippers, and traders, addressing challenges, regulatory requirements, and market preferences. Discover how this roadmap can enhance the U.S. watermelon export strategy and help track performance metrics for sustainable growth.
The National Watermelon Promotion Board does not endorse any companies listed across any research study results; it is provided for your information. The Board is not responsible for any transaction between parties.
Mexico Market Assessment - Full Report
Mexico Market Assessment - Presentation
If you have any questions, please reach out to Juliemar Rosado at [email protected].
NWPB is an equal opportunity employer.