Press Releases

Audiences Media Press Releases

red and yellow triangular watermelon cut-out on marble cheese board

Here you’ll find our most recent consumer and trade press releases.

Of course, our content doesn’t end there. We keep a continuous promotional editorial calendar across our social media platforms.

  • National Watermelon Promotion Board Executive Committee including Matt Tanner, Camille Lombardo, Renee Goodwin, Lee Wroten, Chad Chastain, Tony Moore.

    Watermelon Board Elects New Leadership at Spring Board Meeting

    Lee Wroten, representing District 2, was re-elected to serve as president for a second term. Chad Chastain (District 1) will serve as first vice president, while Camille Lombardo (District 5) was elected as secretary/treasurer. Completing the executive committee are Tony Moore (District 3), Renee Goodwin (District 4), Matt Tanner (Importer), and ex-officio member Christian Murillo (Importer).

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    NWPB Holds February 12th, 2025 Teleconference to Nominate Producers and Handlers to Serve as District 4 Directors

    District 4 Nomination Teleconference WINTER SPRINGS, FLORIDA – The National Watermelon Promotion Board (NWPB) will hold a teleconference on Wednesday,…

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  • Default Blog Post Image

    NWPB Holds February 12th, 2025 Teleconference to Nominate Producers and Handlers to Serve as District 5 Directors

    District 5 Nomination Teleconference WINTER SPRINGS, FLORIDA – The National Watermelon Promotion Board (NWPB) will hold a teleconference on Wednesday,…

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  • watermelon cuts on aqua background

    Watermelon Board Assessment Increase Approved

    Industry Supports Expanded Promotion of Watermelon Winter Springs, FL – December 20, 2024 – The National Watermelon Promotion Board (NWPB/Board)…

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  • Cover of shopper segmentation study final report, along with fact that says "over +3M additional households entered the fresh watermelon category in 2024"

    Key Shopper Behaviors Drive Growth of Watermelon Category

    The U.S. watermelon category has experienced strong growth over the last year, with households across the country making an estimated $2.7 billion in fresh watermelon purchases.

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  • Group photo of watermelon queens and NWPB staff in front of Watermelon.org tent at the 2024 Marine Corps Marathon

    Watermelon for All: NWPB Keeps Marine Corps Marathon Hydrated for the 11th Year

    National Watermelon Promotion Board (NWPB) participated in the Marine Corps Marathon (MCM) for the 11th consecutive year. Known as “The People’s Marathon,” the MCM is celebrated annually on the last Sunday of October and stands out as the largest marathon worldwide that does not offer prize money. Instead, it champions a spirited community experience, highlighted by the distribution of refreshing watermelon. This year, 16 pallets of fresh watermelon were enjoyed by participants and supporters from every U.S. state and numerous countries at the Finisher’s Festival, celebrating their marathon achievements.

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