Press Releases
Here you’ll find our most recent consumer and trade press releases.
Of course, our content doesn’t end there. We keep a continuous promotional editorial calendar across our social media platforms.
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![Group photo of watermelon queens and NWPB staff in front of Watermelon.org tent at the 2024 Marine Corps Marathon]()
Watermelon for All: NWPB Keeps Marine Corps Marathon Hydrated for the 11th Year
National Watermelon Promotion Board (NWPB) participated in the Marine Corps Marathon (MCM) for the 11th consecutive year. Known as “The People’s Marathon,” the MCM is celebrated annually on the last Sunday of October and stands out as the largest marathon worldwide that does not offer prize money. Instead, it champions a spirited community experience, highlighted by the distribution of refreshing watermelon. This year, 16 pallets of fresh watermelon were enjoyed by participants and supporters from every U.S. state and numerous countries at the Finisher’s Festival, celebrating their marathon achievements.
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![Young consumers enjoying watermelon, cutting watermelon and watermelon dish.]()
Watermelon Inspires Greater Engagement Among Younger Consumers
The National Watermelon Promotion Board (NWPB) is excited to share the findings of its latest consumer research study, unveiling insights into the evolving preferences and behaviors of younger watermelon consumers aged 18-34. This study reveals that this demographic is more health-conscious, exhibits creativity in the kitchen and has more adventurous palates, demonstrating an enthusiasm for cooking and exploring new watermelon recipes.
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![Group of queens in front of decorative backdrop at queen training]()
Watermelon Board Hosts Media Training for State and National Watermelon Queens
Watermelon Board announces the successful completion of a media training session tailored for State and National Watermelon Queens. Held in Orlando, FL on April 20, this initiative aimed to empower Watermelon Queens, the ambassadors of the watermelon industry, with essential skills in media engagement and communication.
