Press Releases

Audiences Media Press Releases

red and yellow triangular watermelon cut-out on marble cheese board

Here you’ll find our most recent consumer and trade press releases.

Of course, our content doesn’t end there. We keep a continuous promotional editorial calendar across our social media platforms.

  • Cover of shopper segmentation study final report, along with fact that says "over +3M additional households entered the fresh watermelon category in 2024"

    Key Shopper Behaviors Drive Growth of Watermelon Category

    The U.S. watermelon category has experienced strong growth over the last year, with households across the country making an estimated $2.7 billion in fresh watermelon purchases.

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  • Group photo of watermelon queens and NWPB staff in front of Watermelon.org tent at the 2024 Marine Corps Marathon

    Watermelon for All: NWPB Keeps Marine Corps Marathon Hydrated for the 11th Year

    National Watermelon Promotion Board (NWPB) participated in the Marine Corps Marathon (MCM) for the 11th consecutive year. Known as “The People’s Marathon,” the MCM is celebrated annually on the last Sunday of October and stands out as the largest marathon worldwide that does not offer prize money. Instead, it champions a spirited community experience, highlighted by the distribution of refreshing watermelon. This year, 16 pallets of fresh watermelon were enjoyed by participants and supporters from every U.S. state and numerous countries at the Finisher’s Festival, celebrating their marathon achievements.

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  • Collage of grand prize winning images of retail displays of watermelon from Gelson's Market #23

    National Watermelon Promotion Board Announces Winners of 2024 Retail Merchandising Contest, Highlighting Creativity and Consumer Engagement

    National Watermelon Promotion Board has named the winners of
    its annual Retail Merchandising Contest, including Grand Prize Winner, Gelson’s Market #23.

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  • Young consumers enjoying watermelon, cutting watermelon and watermelon dish.

    Watermelon Inspires Greater Engagement Among Younger Consumers

    The National Watermelon Promotion Board (NWPB) is excited to share the findings of its latest consumer research study, unveiling insights into the evolving preferences and behaviors of younger watermelon consumers aged 18-34. This study reveals that this demographic is more health-conscious, exhibits creativity in the kitchen and has more adventurous palates, demonstrating an enthusiasm for cooking and exploring new watermelon recipes.

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  • Group of queens in front of decorative backdrop at queen training

    Watermelon Board Hosts Media Training for State and National Watermelon Queens

    Watermelon Board announces the successful completion of a media training session tailored for State and National Watermelon Queens. Held in Orlando, FL on April 20, this initiative aimed to empower Watermelon Queens, the ambassadors of the watermelon industry, with essential skills in media engagement and communication.

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  • New Study Reveals Key Strategies for Merchandising Watermelon

    Watermelon Board Releases Insightful Consumer Research Study and Marketing Guide Winter Springs, FL – March 21, 2024 – The National…

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