Press Releases

The U.S. watermelon category has experienced strong growth over the last year, with households across the country making an estimated $2.7 billion in fresh watermelon purchases.

National Watermelon Promotion Board (NWPB) participated in the Marine Corps Marathon (MCM) for the 11th consecutive year. Known as “The People’s Marathon,” the MCM is celebrated annually on the last Sunday of October and stands out as the largest marathon worldwide that does not offer prize money. Instead, it champions a spirited community experience, highlighted by the distribution of refreshing watermelon. This year, 16 pallets of fresh watermelon were enjoyed by participants and supporters from every U.S. state and numerous countries at the Finisher’s Festival, celebrating their marathon achievements.

National Watermelon Promotion Board has named the winners of
its annual Retail Merchandising Contest, including Grand Prize Winner, Gelson’s Market #23.

The National Watermelon Promotion Board (NWPB) is excited to share the findings of its latest consumer research study, unveiling insights into the evolving preferences and behaviors of younger watermelon consumers aged 18-34. This study reveals that this demographic is more health-conscious, exhibits creativity in the kitchen and has more adventurous palates, demonstrating an enthusiasm for cooking and exploring new watermelon recipes.

Watermelon Board announces the successful completion of a media training session tailored for State and National Watermelon Queens. Held in Orlando, FL on April 20, this initiative aimed to empower Watermelon Queens, the ambassadors of the watermelon industry, with essential skills in media engagement and communication.

Watermelon Board Releases Insightful Consumer Research Study and Marketing Guide Winter Springs, FL – March 21, 2024 – The National…

Thousands of watermelons served to refresh, refuel and rehydrate runners Winter Springs, FL – November 9, 2023 — The National…

Heritage Co-Op in Brandon, Manitoba, Canada takes home Grand Prize Winter Springs, FL – October 26, 2023 — The National…

This summer, the National Watermelon Promotion Board (NWPB)’s Foodservice program showcased the versatility of watermelon as a trend-forward ingredient. The campaign focused on reimagining the possibilities of watermelon in menu offerings and applications by adding the well-loved fruit to new, inspiring global flavors.

Here’s fresh news that will make you smile: A new Watermelon Board study finds eating a slice of watermelon can improve your mood.

NWPB launched a new Do-It-Yourself Watermelon Day Activity guide designed to inspire creativity while encouraging healthy eating habits among children. The guide provides a wide range of hands-on educational crafts, décor ideas, coloring pages and activities that features our favorite fruit – watermelon.