2017 Watermelon Retail Display Contest Winners Announced

Watermelon Board Awards Top Honors in Two Categories: “Classic” and “Star-Spangled” Watermelon Displays

Winter Springs, Fl. – November 8, 2017 – Each year throughout the months of July and August the National Watermelon Promotion Board (NWPB) hosts a Retail Display Contest to help retailers drive watermelon sales. Now in its 9th year, the contest continues to grow with entries from retailers and commissaries in the United States and Canada, all creating displays showcasing watermelon’s health, value and versatility.

This year, more than 150 contest entries were submitted. Each entry was judged on overall appearance, creativity, use of NWPB-provided POS materials, “shop-ability” and messaging. A new format this year gave retailers the opportunity to win a grand prize in two categories – “Classic” and “Star Spangled” watermelon.

The grand prize winner in the “Classic” category is Trig’s located in Rhinelander, WI. The “Star-Spangled” watermelon grand prize winner is Travis AFB Commissary in Fairfield, CA. As the grand prize winners, Trig’s and Travis AFB will each receive $1,500. Additional prizes awarded for both categories include $800 for 2nd place winners, $600 for 3rd place winners and $400 for 4th place winners, respectively. Eight honorable mentions in each category were awarded $200 each.

A complete list of the winning displays, including photos, is attached. For more information, contact Juliemar Rosado at [email protected].

Download This Release

About National Watermelon Promotion Board

The National Watermelon Promotion Board (NWPB), based in Winter Springs, Florida, was established in 1989 as an agricultural promotion group to promote watermelon in the United States and in various markets abroad. Funded through a self-mandated industry assessment paid by more than 700 watermelon producers, handlers and importers, NWPB mission is to increase consumer demand for watermelon through promotion, research and education programs.

A serving of nutrient-dense watermelon provides an excellent source of Vitamin C (25% DV), a source of Vitamin B6 (8% DV), and a delicious way to stay hydrated (92% water), with only 80 calories per 2-cup serving. Watermelon consumption per capita in the United States was nearly 15.5 pounds in 2022. Watermelon consumption in the United States was nearly 5.2 billion pounds in 2022. The United States exported an additional 328 million pounds of watermelon. For additional information, visit www.watermelon.org.

Comments

Recent Press Releases

Key Shopper Behaviors Drive Growth of Watermelon Category

The U.S. watermelon category has experienced strong growth over the last year, with households across the country making an estimated $2.7 billion in fresh watermelon purchases.

Read More
Watermelon for All: NWPB Keeps Marine Corps Marathon Hydrated for the 11th Year

National Watermelon Promotion Board (NWPB) participated in the Marine Corps Marathon (MCM) for the 11th consecutive year. Known as “The People’s Marathon,” the MCM is celebrated annually on the last Sunday of October and stands out as the largest marathon worldwide that does not offer prize money. Instead, it champions a spirited community experience, highlighted by the distribution of refreshing watermelon. This year, 16 pallets of fresh watermelon were enjoyed by participants and supporters from every U.S. state and numerous countries at the Finisher’s Festival, celebrating their marathon achievements.

Read More
National Watermelon Promotion Board Announces Winners of 2024 Retail Merchandising Contest, Highlighting Creativity and Consumer Engagement

National Watermelon Promotion Board has named the winners of
its annual Retail Merchandising Contest, including Grand Prize Winner, Gelson’s Market #23.

Read More