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    Back to Basics: Watermelon Board Sharpens Its Focus With Comprehensive Research

    Getting ahead of trends and identifying niche opportunities will drive more consumption opportunities, says board president. The National Watermelon Promotion…

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    Boost in Views, Uses and Sales for Watermelon During 2018 Domestic Season

    National Watermelon Promotion Board celebrates successes for consumer, retail and foodservice programs. The National Watermelon Promotion Board’s (NWPB) strong focus…

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    2018 Watermelon Retail Display Contest Winners Announced

    Watermelon Board Awards Top Honors in Two Categories: “Classic” and “Star-Spangled” Watermelon Displays WINTER SPRINGS, FL – October 26, 2018…

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    Watermelon Board’s Foodservice Program Continues Momentum

    Use the Whole Watermelon Tour and Partnerships Among Highlights WINTER SPRINGS, FL – August 28, 2018 – Nearly halfway through…

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    “Watermelon Mile” Marks Watermelon’s Healthy Attributes

    National Watermelon Promotion Board provides 5,000 servings to refuel runners Runners were rewarded with hydrating watermelon at the “Watermelon Mile”…

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    National Watermelon Promotion Board Launches Its “Watermelon on the Go” Digital Campaign

    Campaign content is delivered in bite-sized and shareable formats for consumers. In its newest digital consumer campaign, the National Watermelon…

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    National Watermelon Promotion Board Takes Watermelon-on-the-Go for Media Event

    Food editors learn tips for using watermelon in a variety of portable snacks Convenient and portable may not be the…

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    National Watermelon Promotion Board Prepares for Strong Production Year, Gears Up with Domestic Season Promotions

    The table is set for more watermelon this season. Watermelon’s prevalence in the produce aisle, on restaurant tables and in…

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    2017 Watermelon Retail Display Contest Winners Announced

    Watermelon Board Awards Top Honors in Two Categories: “Classic” and “Star-Spangled” Watermelon Displays Winter Springs, Fl. – November 8, 2017 – Each…

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    Watermelon Hydrates 2017 Marine Corps Marathon

    Watermelon Board Delights Finishers and Fans Alike with More Than 42,000 lbs. of Free Watermelon WINTER SPRINGS, FL – November…

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    Watermelon Recipe Contest Winners Use the Whole Watermelon

    Winter Springs, FL (August 29, 2017) – With more than 125 entries, National Watermelon Promotion Board’s (NWPB) first-ever consumer recipe…

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