“Watermelon Mile” Marks Watermelon’s Healthy Attributes

National Watermelon Promotion Board provides 5,000 servings to refuel runners

Runners were rewarded with hydrating watermelon at the “Watermelon Mile” of the Fit Foodie Festival and 5K in Denver. As an event sponsor, the National Watermelon Promotion Board provided more than 5,000 watermelon servings during the run and festival to showcase watermelon’s health, value and versatility. In addition, Chef Dina Paz demonstrated how to make the Watermelon Bulgur Wheat Salad on the Culinary Stage.

“The Fit Foodie Run was an excellent venue to reach fitness-focused consumers and their families. With the variety of watermelon applications offered, including juice, wedge pops and salads, attendees appreciated having a nutritious whole food to refuel and take on the go,” says Stephanie Barlow, senior director of communications, National Watermelon Promotion Board.

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About National Watermelon Promotion Board

The National Watermelon Promotion Board (NWPB), based in Winter Springs, Florida, was established in 1989 as an agricultural promotion group to promote watermelon in the United States and in various markets abroad. Funded through a self-mandated industry assessment paid by more than 700 watermelon producers, handlers and importers, NWPB mission is to increase consumer demand for watermelon through promotion, research and education programs.

A serving of nutrient-dense watermelon provides an excellent source of Vitamin C (25% DV), a source of Vitamin B6 (8% DV), and a delicious way to stay hydrated (92% water), with only 80 calories per 2-cup serving. Watermelon consumption per capita in the United States was nearly 15.5 pounds in 2022. Watermelon consumption in the United States was nearly 5.2 billion pounds in 2022. The United States exported an additional 328 million pounds of watermelon. For additional information, visit www.watermelon.org.

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